Message: Target audeince would be 20-40 year olds, workers, middle-high class
Influences: Work-Style cafes, to inspire and help "refresh" peoples minds when it comes to creativity
This is one of the projects that I would like to continue working on as I feel that I did not have enough time the first go around to get it where I want it. It was for Corporate ID and it is a cafe, with competitors such as Panera Bread or Au Bon Pain, called ReFresh Cafe. I feel as if it needs a logo re-design and want to make it appear more professional.
Project: Brochure for customers on ReFresh Cafe (made up compnay)
Message: Target audeince would be 20-40 year olds, workers, middle-high class
Influences: Work-Style cafes, to inspire and help "refresh" peoples minds when it comes to creativity
Message: Target audeince would be 20-40 year olds, workers, middle-high class
Influences: Work-Style cafes, to inspire and help "refresh" peoples minds when it comes to creativity
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Colleen - It would have been much more helpful to see these pages as spreads - I'm guessing this is a booklet, right? Currently, I am not seeing what the reader would see for left and right pages. But, I'll do my best to have this make sense.
ReplyDelete1. You are still experimenting with the logo since I see it in different versions throughout. On one of the later pages (pg 10 I think), we see it on the edge of a package - and it's the most successful there, in my opinion. The leaves are part of the logo, but they are tinted behind the type so as not to create a readability problem. I think this version of the logo is almost done. However, when viewing the logo on the cover, my first thought was that the circled "RE" was too large for the delicate and beautiful curved font. Have you considered reducing it substantially? It is so bold that even small, we will read it first. After that change I believe the logo will be really strong.
2. I count 14 pages... a number that doesn't fold up into a booklet. You can have 12 or 16... but not 14 (must be a multiple of 4). And additionally, when you are reconfiguring this I would suggest you decide to use either all right pages for large full bleed photos that sit without type on them... or left hand pages - keeping all your type on the other facing page. Don't jump back and forth from right to left (I think that is what I'm seeing, but of course I'm not sure)... it isn't necessary... and by establishing a rhythm, and sticking to it, it helps the reader settle into an expectation that can be an advantage.
3. I'm pretty sure you have not established a consistent grid to help you make decisions about the position of your elements from page to page. Please do. My approach is often to design a few pages, look at them carefully so I know they work well together...and then create a master page spread based on those first pages. It will help this project tremendously to take a step backwards to get those guides in place for your use on all pages.
4. I suggest you reconsider placing the text in those, in my opinion, overly-designed boxes with large white borders and drop shadows. The new, more contemporary look, is for "flat" design... leaving drop shadows behind as a relic of the past. Pull your text together and simply sit it on top of a translucent rectangle that shows the nice wooden texture in a way that doesn't create a readability problem. So... no more than 1 block of text on the page - no more multiple boxes competing for space on the page. No more awkward overlapping boxes... keep the text approach simple, straight forward, and beautiful. Look at the typography instead- consider your choice of font and leading for a more refined design.
5. I notice on the last page that you have the website sitting, HUGE, under the logo... competing with it. Where else could the website sit... or what size, and in what position, can be appear near the logo and support the logo, rather than compete with it.
Lots to think about - but you have lots of good design here too, remember... Less is More.
Hi Colleen, since I've seen this piece before being in your class I wanted to take a look again with fresh eyes to see if there were things that may stand out more now than before.
ReplyDeleteI think Coni said a lot about the layout itself and can't see anything other than what she said to help the layout. The borders and lines do seem very chunky so maybe thinning things and spacing them will get it a fresher look. I think your second element, the wood is a great element, but maybe it could be used in other ways besides just the background.
Looking at your logo, if you do want it to seem more professional and modern, that typeface for the RE doesn't really say that... so maybe a new typeface would be the answer. I like using letters as more than just that, I try to see them as shapes so maybe you could also have the letters RE bleed off the circle, kind of cutting the circle shape into separate areas.
Hi Colleen. I remember this project from class, and I still really like it! I do have a few things that I’ve noticed that might help you continue to improve the design.
ReplyDeleteYou use your logo font in a lot of places on this booklet- I would consider changing it. Using the logo font outside of the logo minimizes it’s impact. It doesn’t look bad where you have it on the white borders of the page, but I think it might be stronger if you change it up a little. And where you have it for “re-inspire, re-create, and re-start”, I’m not really fond of how that looks. Additionally, I would consider changing those words to say “ReInspire, ReCreate, ReStart” to match your company name instead of using the hyphens, and you misspelled “sense” on that page.
On the “ingredients” page, I would create more of a hierarchy with the “our suppliers” and “our mission” subheads. Even just making them bold could be enough, but as it is, there is no separation from the rest of the paragraph.
My last comment is that on the “employees & customers” page, where you have the quote, there are two sets of quotation marks at the end. The big bold quotation marks really overpower that box too, I would consider reducing them a little.
Great project, I’m excited to see how it turns out!