My project this week is from corporate identity class. I’m content with the style guide and process book, but I feel like the brochure needs more work, so feedback is definitely appreciated. I know that I need to replace some of the images with higher quality versions, but otherwise I’ve hit a bit of a wall.
Project Info: Chameleon Art Supplies sells quality creative
tools at a reasonable price. The company prides itself on the belief that art
is for everyone, no matter the experience or skill level, and encourages
artists from all over the country to pick up a paintbrush and do what they
love. With competition like Crayola and Prismacolor, Chameleon strives to find
the balance between technique and fun. So choose Chameleon for your next artistic
undertaking, and let your colors show.
Chameleons are commonly known for their ability to blend in
with their surroundings, but the reality is that the creatures primarily use
their color-changing abilities for communication purposes, not camouflage. Art is something that I feel passionate about
as a communication tool between humans, so that was a parallel that I focused
strongly on during this project. The logo is a simplified chameleon face from
the front view, an angle that isn’t often seen in photographs. The logo font is
Eccentric STD, which I found strongly reminiscent of a chameleon’s long,
stick-like legs. The secondary element is a spread of rounded diamonds. The diamonds come in all of the
colors from the company palette EXCEPT for the actual green of the logo, and
they are laid out in all different sizes. This design element is a reference to
chameleon skin, which is covered in rough bumps of different sizes that enable
the chameleon to change their colors. Instead of circular shapes, I used the
rounded diamonds in order to connect back to the logo.