Front and Back.
The recipe was provided and the goal was to create the idea of the recipe into the entire design with the use of color. This one can fold down if needed and I also have another piece that I will use as a page in a magazine.
I like this a lot! The way you did the title and the layers of the pie in the background are really great. The only thing I can think of to improve it is that your paragraphs are really spaced out at the top and get more dense at the bottom. Maybe fiddle with the spacing? Great job!
L - I remember this clearly from the pieces you brought in earlier - it is memorable! I see 2 issues that you could attend to:
1. Siobhan is correct, the density of the text isn't consistent - and I see different amounts of space above the subheadings too. The vertical gutter, running down between your columns, shifts to the left towards the bottom. I understand why this is happening, and actually like it. I wonder if you'd consider doing it earlier in the project - so the gutter shift happens more than once, and this technique it plays a bigger role in the design approach.
2.The bottom of the front holds a very small element in a large amount of space - and the red of this logo really isn't part of your overall color palette. Do you need this? If so, can you recolor, resize, reposition? What else could be down here? An extension of the chocolate image? Another image? The back side is such a strong layout... what can you do here on this cover to get us ready for that wonderfully chaotic design coming at us when we turn this over?
This piece is looking really nice. The color palette is perfect, and reflects the recipe really well. Something to this about: the sections on colors in the background has a nice design, but perhaps consider bringing it up a bit? In other words, having the yellow end right below the intro paragraph, above "butterscotch pudding" and have the brown start of the "to make the mousse". I think it would section off the piece well, and make the subheads a little more legible.
I like this a lot! The way you did the title and the layers of the pie in the background are really great. The only thing I can think of to improve it is that your paragraphs are really spaced out at the top and get more dense at the bottom. Maybe fiddle with the spacing? Great job!
ReplyDeleteL - I remember this clearly from the pieces you brought in earlier - it is memorable! I see 2 issues that you could attend to:
ReplyDelete1. Siobhan is correct, the density of the text isn't consistent - and I see different amounts of space above the subheadings too. The vertical gutter, running down between your columns, shifts to the left towards the bottom. I understand why this is happening, and actually like it. I wonder if you'd consider doing it earlier in the project - so the gutter shift happens more than once, and this technique it plays a bigger role in the design approach.
2.The bottom of the front holds a very small element in a large amount of space - and the red of this logo really isn't part of your overall color palette. Do you need this? If so, can you recolor, resize, reposition? What else could be down here? An extension of the chocolate image? Another image? The back side is such a strong layout... what can you do here on this cover to get us ready for that wonderfully chaotic design coming at us when we turn this over?
Lauryn,
ReplyDeleteThis piece is looking really nice. The color palette is perfect, and reflects the recipe really well. Something to this about: the sections on colors in the background has a nice design, but perhaps consider bringing it up a bit? In other words, having the yellow end right below the intro paragraph, above "butterscotch pudding" and have the brown start of the "to make the mousse". I think it would section off the piece well, and make the subheads a little more legible.
Jackie