This project came out of my Corporate Branding class and is based on a brand that I built myself. This is the brand's complete style guide.
The client is Mondani Decor, a home goods store that competes with other brands like Pottery Barn, West Elm and Pier 1 Imports. Mondani in Italian means "worldly" and that is where the inspiration for the brand and products come from, from all over the world.
The Mondani Decor brand should feel authentic, giving off a thoughtful handcrafted feel. The brand's attributes are: Diverse, Quality, Experience, Energy, Inspirational, Cultured and Modern. The brands official colors have specifically been chosen to represent the earth in a modern, simplified sense. The secondary element, the imagery of ropes is what ties the brand together, figuratively and literally! The ropes are pulling together all the cultures of the world that Mondani Decor represents through their products.
Since this project itself is a style guide, its goal is to go more in depth of who Mondani Decor is as a whole brand so I hope you to the time to look it over and get a chance to understand the brand more in depth.
Thanks so much!
-Amanda
I love your secondary elements and your beautiful uses of negative spaces. It kinda hard to improve it, i think it might just rely on minor adjustments like for "who we are page and contact info" the rope make its alittle hard to read cause i get distract by its beautiful design and kinda skip over the text. so i think if u lighten area where the text sits on the rope in photoshop i think it'll balance your image and text.
ReplyDeleteAmanda, this is quite lovely and most of the elements blend well into your stated objectives for the visual brand. But, I do have 2 questions:
ReplyDelete1. I wonder whether you've considered allowing the lyrical winding rope to actually bleed off the page, instead of ending abruptly at the margins (where the tint does). Have you considered this? It might be a nice counterpoint to the open, wide white margins. Also - it appears that the blue rope on the Type page is quite different here than how you've used it on the other pages. Rethink, so the element serves as well here, as it does elsewhere?
2. I strongly suggest you use one of your other fonts for your headings. I believe the handwriting font pulls the design away from your sophisticated approach. Usually, combining 2 different scripts, with their different personalities and different axis slants, can be a challenge and confuse the concept behind the design. And, I think that is happening a bit here. Any of your sans serifs would work really well, in my opinion.
This look amazing! I love the color palette and the typeface. It pretty much looks finished to me.
ReplyDeleteThis looks great Amanda, and there isn't too many things I'd modify personally. I love how you've found a way to incorporate your rope element in just about everything. It really ties the whole piece together. I will agree with Coni though that I think the headers could definitely be changed. I'm assuming the font used for them is the same as the logo, so I understand why you used them, but they do seem to take away from it a tiny bit.
ReplyDeleteHi Amanda
ReplyDeleteThe logo's great, the color palette's great, I really like this piece.
I remember looking at this project from last quarter and besides some minor adjustments with placement and possibly dropping the opacity a bit in some areas, I think this piece is pretty close to be being finished.
I love it, Amanda. There honestly isn't anything I would change about this design. I think your strongest elements here are your color palette and your use of the rope throughout the design. The rope serves as a leading line as well as a fun secondary element. Really great job!
ReplyDelete