Here is a project I want to use for the portfolio. It is from Info-Design class.
Project: Create 2-3 diagrams with subjects of your choice. The diagrams must relate to each other. Must also make-up a client and persona
Brief:
There are many food/meat lovers, chiefs, and cooking enthusiast out there that are confused when it comes to ordering meat, whether it’s at a restaurant or at a butcher shop. Not all meat are the same. The tenderness of meat – the way it should be cooked – is determined by the area of the animal from which it was cut. I want to create a diagram for Chuck Chops Meat Market, restaurants, and butcher shops so that customers and even the cooks and butchers are aware of what specific meat they are getting/cooking.
Client:
Chuck Norris is the owner of Chuck Chops Meat Market that sells free-roaming and organic meat. Owners of popular near-by steakhouses, as well as local culinary students, often come in to buy his meat. Customers constantly ask him the difference in cuts of meat he sells, so he wants something that customers can read and be aware of what kind of meat they are buying
Audience:
The target audience includes butchers, chefs/cooks, restaurant owner, culinary students, food/meat lovers, and cooking enthusiast. The meat at Chuck Chops comes from free-roaming farms where animals were fed pesticide-free grass. This may also lure eco-friendly and health-concious audience as well
Persona:
Jen is a 25 year old culinary student at Le Cordon Bleu in Boston. She regularly comes to Chuck Chops Meat Market to buy special cuts of meat for school recipes. Though she is learning about food at school, she still gets confused about different cuts of meat. She is a straightforward person who like things to be organized and hates things that are obnoxiously colorful, but she loves the color orange. She is requesting the diagram posters to help with her next cooking project.
Thanks!
Excellent Typography and love the Illustrations. Those illustration reminds me of those place mats i used to get when i went to Hilltop steakhouse as a kid. i love the color of the background i was wondering if some texture might help. I think if the texture is really subtle and on low Opacity would work well.
ReplyDeleteI might take a look at Beef poster.
"w" at end of Brisket paragraph
"knucle" misspelled title
knuckle paragraph is right adjusted (not sure if intentional)
Maria - nice color palette, and a very interesting subject matter! However, I'm a bit confused by the inclusion of this Jen person... she isn't really your client is she? It really makes more sense that Chuck Chops itself is your client, and has asked you to design a series of posters for their store, and as giveaways to their favorite customers. Make sense? I would delete Jen from the mix. Here are some other thoughts:
ReplyDelete1. Please print this out in such a way that I can proof read it over next class (b/w is fine) and catch the typos and grammar issues. There are a number of them, beyond what Chris has found. I'll mark it up, so you don't miss any.
2. Logo - it is currently circular around a non-circular "C". Because you use Blair throughout the design for your headings (and it looks great), I would suggest you rethink the overall shape of your logo... to be a slight ellipse rather than a perfect circle. Use the "C" in the center of the logo to find the correct shape - echo that "C".
3. In the deconstructed logo that appears behind the titles of your posters,I feel like the element lacks color. Have you considered using a tint of the orange inside the outer ring (where "Chuck Chops" and "Meat Market" sit). It would help develop the heading further, which might be a nice idea. Also - consider adding a bit of tracking to "Meat Market" so it wraps around the curve in a more readable way.
4. The cuts of meat all have names. Some of those names seemed too cramped for their spaces, and have a large amount of white space above and below... those of the ones that should be turned and run up and down in their spaces. I notice that you did more of that on the last poster, so you might want to return to the first ones to look again at these spaces.
That's it, I hope this helps.
Thanks for the suggestions! I will fix it up for next class as much as possible.
DeleteAs for the persona - at the time I did this project the requirement was to have a client (Chuck Norris) and a persona (Jen). It took me a while to understand that a client and a persona are two complete different people. Persona is a person that represents your clients customers. And I guess the point of that is just to get an idea or example of the kind of audience. Now I have no idea if I should keep the persona part or not since I see that it may throw people off.
I'm with Chris on this one and think that the pages that show the different cuts of meat could use some texture or something going on in the background. The reason I believe this is needed is because the first couple pages have the animal elements in the background with just a slight value adjustment and then suddenly that background element is gone.
ReplyDeleteThe typography is great, though I think you should play around a little with the words inside the cuts, especially on the lamb since it's the only one that has two of the words turned on their side.
I love to color pallet and overall it definitely gives me that meat market/steak house feel.
Hi Maria,
ReplyDeleteI really like this color pallette and the overall design works well with the this particular topic! The typography is great! I do agree that a texture or something in the background would add some interest, but nothing too extreme of course.