The idea behind Royal Tea was to create a brand that would appeal to young female tea drinkers by being fun, feminine and creative. The purple I chose was inspired by the "Royal" part of the company's name, purple being the color of royalty. I felt it suited my audience and served as a secondary element in my ads. I wanted this brochure to inform consumers of where and how Royal Tea gets its tea and give them a feel for the company's unique style. I made some changes from the original and it feels more complete now.
I would love some feedback though. Is there anything I should change?
I am in love with this project. I almost wasn't going to comment because I didn't think I'd be able to come up with any constructive feedback, but I did notice one thing. On the second spread, the one with the field in the background, the text is a bit hard to read. I would turn up the opacity on the white box/background, and find a way to make the text on the left page pop a little more. Fantastic job!
ReplyDeleteKayla, I see a clear color palette and a good family of photos, for the most part. But, I think I do question the cover photo. The subdued, tinted old-timey approach isn't shown anywhere else... and so it's setting us up for something that doesn't continue on the interior.
ReplyDeleteCover vs Back cover: I wonder if you'd consider using the photo on the back cover for your front cover... it's contains your color palette, is cleverly manipulated... and is bright and cheerful... starting off the brochure in the same manner it continues with. The only thing it lacks is a clear focal point in the foreground. I encourage you to create a composite image, finding something to add to this image (a silhouette of someone drinking tea?) to complete it. OR - if this doesn't make sense to you, I encourage you to continue your photo research to find a new cover image.
Logo: Type is weak on the shape of the cup, it is filling in where it is thin. Return to illustrator to stroke the letter forms and strengthen it. Are you sure this is the best script font you can find? It looks quite uneven, and handwritten.. which might be the point. But the pages show me a sophistication that I'm not sure a handdrawn font supports. Have you considered a well-designed script font instead? Pay attention to the neg/pos aspect of the icon.
Purple slanted stripes - I like this approach, but wonder if you might develop this stripe into holding other textures and colors too? In fact, that back cover photo holds great textural possibilities that could be used in some of these stripes. What else can you do with these stripes? I point you to pages 6, 7 and 8... which seem to overuse the purple stripes. Also - I want to mention how pages 2/3 are more united because you have used these stripes in a coordinated way. Makes a lot of sense. Bring some of this approach to other spreads?
Pages 4/5 look like they might belong to another project... how can you pull them into the design approach we see on all the other spreads? Angled shapes need to included (purple, etc). The type on 5 isn't readable... please increase contrast to facilitate readability.
This project has lots of possibility - looking forward to seeing what changes you make.
i love your first spread its has a beautiful purple banner across the top and an opacity on the purple banner for the tea creating some amazing texture. you also did it on the last spread.
ReplyDeleteFor chari-tea spread its okay but i think you dont need those white stripes next the text it kinda distracting from your text. i think a solid purple bar would be fine or maybe add some texture.
Drinkabili-tea spread i dont think you need that rhombus shape frame on the image just a diagonal bar from bottom left to top right would be fine. You have a good image so let it do it's job i might even add a tagline or phrase to promote it as an AD
Kayla,
ReplyDeleteI enjoy the puns in the magazine, as well as the overall layout of text and images. I do agree with Coni about the cover photo. Majority of the piece feels almost organic, with the images of coffee beans and nature. It stands out in a negative way and does not seem to represent what the magazine is about. As far as the secondary element goes, I do like the purple line in most of the spreads, but I would consider re-arranging it on the back cover, or perhaps just adjusting the transparency. In the second spread, check the angles of the text on the image on the left (peace, love & communi-tea). It could be my eyes, but it seems like the bottom one is not aligned with the green triangle. Overall, this is looking nice!
Jackie