Project: Boston Cycle is a bike rental that wanted a brochure to help promote their new bike tours around North End.
Target Audience: They wanted to market toward an older generation because they have more time to tour leisurely as well as would like to keep active through various activity and light exercise. Following this concept i focused on good typography and lovely images of the tour to catch their attention. I created a subtle layout to support my typography and images.
Good job. The last picture with the section of text looks like it is cut off. Is there another page that shows the rest of the text?
ReplyDeleteThank Maria, I fixed that little mistake on InDesign i was missing a line of text at the end. I was wondering what you guys think of the cover? I got sick of looking at the generic Boston clock tower so i switch to a different angle of North End.
ReplyDeleteHi Chris, I enjoyed looking over your project. I think you appropriately marketed to the older generation with your colors and size of type.
ReplyDeleteI see your asking about the cover, I'm not sure how the cover looked before because I never saw it with the clock tower, but maybe more emphasis can be put on the bicycles. They are only in the corner so maybe a larger photo of them on the cover may give you some new ideas.
Also one minor thing, on page three where there are two photos of an older couple riding a bike, you can switch the direction of the one on the lower left corner. At the moment they are leading the reader out of the page so maybe turning them around will help lead the eye around the page.
Overall, I think this piece was a successful marketing tool.
Chris - I'm happy that you are bringing new ideas to the cover. And, I think this photo of the North End is quite nice.. and wonder if you can composite a bike's front tires/handle bars into one of the lower corners? It would give the photo a foreground (improving the image) as well as reinforcing the client's message. With that in mind, I'm also going to question the position of the AHead and its translucent box which currently covers up a ship... right? I've actually sailed on that old ship, and it's quite an attraction in its berth next to the Aquarium. So, I wonder if you would consider moving over to the right side, and bleeding off there instead? The subheading would then have an element to vertically align to, as it sits below the heading. More thoughts about the internal pages below:
ReplyDeletePage 2 - the negative space at top is nice, but it is so large it is throwing off the page balance a bit. I wonder if an element (possibly the bike element you are being encouraged to work with on the cover) could play a role up here - a silhouette that seems to be coming into that area from behind the photo? Or some element that won't completely replace the neg space... but just activate it a bit.
Page 3 - quote sitting in translucent box isn't as readable as it needs to be. What are your options? Think about page balance, and finding an area within the photo to hold this element.
Page 4 - I agree that those bikers should be heading into the page. Also the small BHead that sits above seems to be too far over to the right... move to left a bit?
Page 5 - I say cut type from your last section, so you don't have any overflow to page 6. Let me know if you need help with that.
Page 6/7 - I wonder if that map could move across the gutter to sit on both pages? I would give that a try. Also - I question the sign for North End... it looks pretty beaten up, and I wonder if either of the pictures above or below could become more vertical and fill that space? I notice that your first spread is so successful in part because the images on both pages are very very vertical... counterbalancing the curved shapes nicely. I encourage you look at how you started the project so strongly on that first spread and see if you can come back to that approach a bit more strongly on your last spread. Cut type where needed, and eliminate widows to pull up lines.
That's it - looking forward to seeing where this goes.
This is a really strong design, Chris. I especially love the second spread because of the lines of the buildings that correlate with the lines you use throughout the design. It tends to lead my eye down the page and I love that effect. Also I love the way you set up your pictures on the left hand side of the last spread. It's a very neat way of organizing those pictures.
ReplyDeleteI agree with Amanda on the picture of the old couple on the left side of the 3rd spread. They lead me off the page so I would either reverse them or because you already have a similar picture above it, I would replace it with maybe a different picture?
Regardless I really love this piece.