Hey guys! Above is an article spread designed to be in a budget travel magazine. Target market would be 25-35 years of age, both male and female. Thoughts?
Jackie - to design a spread means that there is really one composition in front of the reader, because we don't see the left and right as separate pages. There are some nice touches here (heading sitting in/out of photo and intro text joining it), but overall the 2 pages don't share enough to warrant being part of a spread yet. Here are some suggestions:
1. Heading is clever - but the intro text size needs to be larger if you want us to track this paragraph all the way across the page. Either increase pt size (maybe you'll need to cut the copy, so there is less of it) or make it into 2 columns.
2. The first photo and the top photo on the right page blend into each other in a strange way. They should not be sitting directly next to each other.. .they are too similar on one hand, but contain horizontal shapes that don't align with each other (look at the the water edge where the waterfall comes down... it is a very strong horizontal... yet the blue translucent box holding your text on the left page also has a strong horizontal. They work poorly next to each other, they do not work in unison. So... what to do...
Find a new photo(s)... and/or redesign the right page to share some alignment with left page... pull the 4 text sections into 1 column... decide if you really need the moonscape crater pic. If you had less photos for this page it would force you to rethink the layout and allow you to use just 1 photo larger.
The first page is very horizontal... it might be interesting to approach the facing page with verticals while still finding a way to create some opportunity for shared horizontal alignment.
Jackie - to design a spread means that there is really one composition in front of the reader, because we don't see the left and right as separate pages. There are some nice touches here (heading sitting in/out of photo and intro text joining it), but overall the 2 pages don't share enough to warrant being part of a spread yet. Here are some suggestions:
ReplyDelete1. Heading is clever - but the intro text size needs to be larger if you want us to track this paragraph all the way across the page. Either increase pt size (maybe you'll need to cut the copy, so there is less of it) or make it into 2 columns.
2. The first photo and the top photo on the right page blend into each other in a strange way. They should not be sitting directly next to each other.. .they are too similar on one hand, but contain horizontal shapes that don't align with each other (look at the the water edge where the waterfall comes down... it is a very strong horizontal... yet the blue translucent box holding your text on the left page also has a strong horizontal. They work poorly next to each other, they do not work in unison. So... what to do...
Find a new photo(s)... and/or redesign the right page to share some alignment with left page... pull the 4 text sections into 1 column... decide if you really need the moonscape crater pic. If you had less photos for this page it would force you to rethink the layout and allow you to use just 1 photo larger.
The first page is very horizontal... it might be interesting to approach the facing page with verticals while still finding a way to create some opportunity for shared horizontal alignment.
Hope this isn't too confusing!!