Hi everyone,
This week I'm uploading the Style Guide for my apparel branding for package design. My fictional company, Darjeeling is a vintage-inspired dress company aimed at women between the ages of 16 and 35. I chose soft, muted tones and created all of my packaging inspired by tea.
The style guide itself is new as it was not required that I create one for the class so this is where I ask for feedback to help me move forward with this. Should I add anything? How can I make the design of the style guide more appealing?
This week I'm uploading the Style Guide for my apparel branding for package design. My fictional company, Darjeeling is a vintage-inspired dress company aimed at women between the ages of 16 and 35. I chose soft, muted tones and created all of my packaging inspired by tea.
The style guide itself is new as it was not required that I create one for the class so this is where I ask for feedback to help me move forward with this. Should I add anything? How can I make the design of the style guide more appealing?
Hi Kayla,
ReplyDeleteI love this. The whole piece is very clean, professional, but also with just a small touch of fun.
A couple of recommendations:
Grab that 'touch of fun" I mentioned earlier and pull. Hard. This piece has so much potential to be a fun, vintage inspired work of art, yet I get the feeling that you have held back. Explore other options for design elements here.
You use that angled line and title on every page; try making it angle in the other direction. Maybe use those angles as a secondary design element. Or use the cute symbols from your logo as a subtle pattern in the background.
Try creating a secondary color palette specifically for a secondary design element. the color pallet in conjunction with a secondary design element will give you more options, and allow you to add two more pages to your style guide. (Since that gives you 10 pages, you could either add title pages with every section or use two placeholder pages on the inside covers. We do this at my job quite a bit.)
Another option for more content would be image treatment. You have two very beautiful images in this style guide. Why not make a spread dedicated specifically for your image treatment?
Good luck, and beautiful work!
cx
Hello CX - who are you? Please let me know who you are (name please) so I can give you credit for the posting.
DeleteKayla,
ReplyDeleteThe strengths of this project piggy back onto the strengths of your packaging design project... which are 1. a beautiful, subtle feminine color palette, 2. lovely images, and 3. an interesting font combination. However, the weaknesses in your main project also translate to this project too. I wonder about this logo... it doesn't seem to capture the vintage gracefulness of your images and other design decisions. I can't really place it in history at all... the arrows, the cup, the hearts... looks to be a childlike drawing instead of a logo. Have you considered the Art Nouveau period as inspiration for this logo? It would make some sense with the type of images you have. (See this site: http://stocklogos.com/category/art-nouveau) I'd be interested to learn the inspiration behind this design... and I really encourage you to strengthen the different pieces in the logo... think "shape" not "line." Arrows can be absolutely beautiful, simple yet flowing... would this approach not make more sense? Create shapes that are filled rather than stroked.
I would encourage you to develop the angled subheadings on each page... add color, add a more interesting rule, consider this an important part of the page design. You have placed it in such a way as to create rhythm from page to page... now allow it to live up to its purpose and give us something really interesting to see over and over again. Delicate color feathered in from the corner? Your logo, or part of it, sitting up in the corner? An image feathered down to the angled subhead? Lots of options.
Please consider the edging of the photo on your last page. I would feather it so it gently disappears. "Gentle" is a good approach sensibility for both of these projects - I would even suggest "precious" - as in each element is carefully and beautifully considered.
The work you do here, will also help the main project this is attached to... so your time into this will be well worth it.
I agree with CX i love your color choices and package but i think you should add some secondary design elements and color to your design. I was wondering maybe you could incorporate a quote to "Who we are" page. i feel like there a lot of opportunity for typography in your design, like maybe explain why this color choices? or why this font?
ReplyDeleteI actually like that knock out version of your logo it really pops maybe you switch the logo or do something similar. The white font stands out more against the black background